I recently worked on two similar projects – both journal books about the same size, both self-published (laid out and produced by me), both going up on Kindle/Amazon.

And I was equally excited about working on both.

One is a guided journal for the season of Lent. The other is a morning-and-evening guided journal about gratitude.

Logic says both should have taken about the same amount of time.

They didn’t. I have a few ideas why.

Firm Deadline. The Lent journal had an unmovable deadline of the week before Ash Wednesday. The prayer journal had no deadline. For me, a hard deadline is necessary. If the project has no deadline, I’m more likely to meander my way to completion. In cases where there isn’t an external or calendar-related deadline, I might need to set an agreement with a colleague to finish by a certain time.

Clear Focus. The Lent journal, obviously, is focused on disciplines, study, and introspection. The morning/evening journal went through several iterations because I had to find the precise way to invite the reader into the pages. Taking time to get the words right isn’t a bad thing. It’s just that the Lent journal already had a pre-defined focus, whereas the other journal had more of a blank-page beginning to the project.

Certainty About Audience. In both cases, the audience consists of those who like devotional books, introspective journaling, and writing prompts that lead to contemplation. The difference is that the Lent journal is aimed toward those who are familiar with the church seasons, and the other journal can be useful for a wider audience, including those who have no experience with churches or any religions. The second took longer in part because I wanted to be sure the book was engaging and valuable for the wider audience, which meant getting feedback from several people. Again, not a bad thing, just a different set of factors that determined completion time.

Have you noticed similar comparisons in your own work? Did discovering the differences help with future project planning? Tell me about it in the comments.